Wednesday, July 22, 2015

Info about chosen Typeface: FUTURA

Info / Description about Futura
(pages: 8-10, size: smaller than A4)
(digital pdf & printed booklet/sheet)

Description
Futura
Futura, inspired by the Bauhaus design style is one of the most famous fonts in the world.
Futura designs impressive logos, combined with simple, modern and elegant look and touch.
Futura is an effective typeface for Sharp, Simplicity and Utopia.

Family Overview
Futura consists of 22 styles:
Futura regular,
Futura light,
Futura light oblique,
Futura book,
Futura book oblique,
Futura medium,
Futura medium oblique,
Futura heavy,
Futura heavy oblique,
Futura bold,
Futura bold oblique,
Futura extra bold,
Futura extra bold oblique,
Futura black,
Futura light condensed,
Futura light condensed oblique,
Futura medium condensed,
Futura medium condensed oblique,
Futura bold condensed,
Futura bold condensed oblique,
Futura extra bold condensed,
Futura extra bold condensed oblique &
Futura display.

https://en.wikipedia.org/wiki/Glyph#Typography
What is a glyph?
In typography, a glyph is "the specific shape, design, or representation of a character".
Various glyphs representing the lower case letter "a"

 





Paragraphs

Design Features
Futura is derived entirely from geometric forms (near-perfect circles, triangles and squares).
Futura looks like efficiency itself: clean, standardized, legible, and stylish without any overt “style.”

Applications
Futura Typeface is on logos and advertising.







Designer’s Profile
Paul Renner Typography
Typeface Designer · German
Paul was a graphic artist, painter, type designer, author, and teacher.
Paul attempted to fuse the Gothic and the roman typefaces.
He wanted to use his aesthetic and intellectual skills to help in shaping the new life in both its material and spiritual forms.
Fonts: Futura® (1928), Plak® (1928), Futura® Black (1929), Futura® licht (1932), Futura® Schlagzeile (1932), Ballade (1937), Renner™ Antiqua (1939), Steile Futura ®(1954).

History
Futura was designed in 1927.
It was designed as a contribution on the New Frankfurt-project.
Futura was commercially released in 1936.


Typeface in Use

Futura has become an extremely popular typeface for countless corporate logos, commercial products, films and advertisements.

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